Become a Go-To Choice in Your Area with Local SEO in the Philippines
Unlock your business’s full potential with local SEO marketing services.
Spiralytics can bring your brand to potential customers’ attention and drive more traffic and online engagement to your platforms than ever before. We’ll help you build a strong brand presence in your area and become a top player in your local market, taking your business to the next level.
Let’s get started on your path to local SEO success!
Don't simply take our word for it. Check out what some of our clients have to say about Spiralytics:
4.5 Star Ratings Globally
Trusted by Leading Brands to Drive Growth
with Targeted Digital Strategies
What Can Local SEO Do For Your Business?
- Do local customers not know you exist?
- Are you struggling to compete with local brands with a stronger online presence?
- Is your business not appearing in local search results?
You want to attract more calls, orders, bookings, and appointments to your company to increase its revenue. Achieving these goals may be challenging in the highly competitive digital landscape, but enlisting the help of a local SEO in Manila could be the solution to your woes.
Here are some common problems businesses often face and how local SEO services in the Philippines can help:
Improve online visibility
Many businesses struggle to appear in online searches, leading potential customers to miss out on their services.
Low website traffic
You might find it challenging to generate enough traffic even with a user-friendly, well-designed site.
Difficulty competing with national brands
Competing with large national or international corporations is daunting—and often
Limited understanding of local market trends
Failing to understand the trends in market dynamics and customer behaviors in your area undermines your chances of appearing in local
Ineffective use of social media
Although social media marketing is free, many businesses struggle to utilize it effectively to reach their target audience.
We've helped
countless clients…
- Craft and execute highly targeted marketing campaigns, driving a sizeable local traffic and brand awareness
- Develop comprehensive local SEO strategies that put them in the limelight within their communities
- Implement advanced keyword optimization techniques that improved local search results
- Employ tailored local SEO solutions that work, helping them effectively compete in their respective markets
- Optimize their websites to ensure mobile-friendliness and better UX for local and faraway audiences
…and we can do the same for you.
Ready to enhance your local online presence and attract more customers?
Spiralytics’ local SEO services can help you achieve these goals. So, let’s work together to elevate your business’s local search performance!
Coverage of Local SEO Campaigns
An effective local SEO campaign involves a comprehensive strategy addressing various aspects of your online presence. Here's what our typical campaign covers:
Local SEO in the Philippines
Local SEO is a vital marketing strategy in the Philippines, thanks to Filipino consumers' unique behaviors and preferences.
For starters, Filipinos primarily research products and services on Google over other search engines before purchasing. Hence, optimizing for local SEO allows you to appear on top of Google’s search results and capture the attention of highly engaged Filipino customers.
In fact, many Filipino businesses are investing in search engine marketing (SEM) ads to boost their online visibility.
SEM ads, such as PPC advertising, help businesses appear prominently in search results—even higher than top-rankers in organic SEO. That said, they aren’t mutually exclusive. Combining SEM with local SEO lets you cover organic and paid search results to maximize your reach.
The Philippines is also notorious for
its unreliable internet connection.
While it makes web browsing a frustrating experience, Filipinos are also more likely to click on top search results to save time and ensure they get relevant information quickly. This behavior underscores the importance of local SEO—appearing high in search results significantly increases your likelihood of attracting clicks and customers.
Difference of SEO and Local SEO
distinct approaches to reaching their goals. Here’s a more detailed comparison of the two:
SEO
Target Audience
SEO targets a broad audience spanning across countries. It aims to attract as many visitors as possible from everywhere, often focusing on national or international markets.
Focus
SEO strategies focus on general keywords and topics that appeal to more people. These keywords may be highly competitive and not necessarily location-specific, targeting broader search queries.
Optimization
SEO involves optimizing web content (on-page), building backlinks (off-page), and ensuring your website’s optimization by improving site speed and mobile-friendliness (technical SEO).
Target areas
SEO campaigns often aim to capture audiences without concern for geographical limitations. It’s more suitable for businesses offering products or services not confined to a specific location, such as ecommerce retailers.
Metrics
You can measure SEO success by the volume of traffic driven to your website, its rankings for targeted keywords, and the quality of backlinks pointing to your site.
Competition
Since SEO targets a wider geographical region, you’ll compete with more businesses of all sizes. This situation often makes it challenging to rank higher in search results.
Local SEO
Target audience
Local SEO targets a specific audience, such as people within a particular city or neighborhood. The goal is to attract local customers to visit your business in person.
Focus
Local SEO centers on keywords that include geographic modifiers, such as “restaurant in Manila” or “dentist near me.” These location-specific terms help you appear in searches relevant to your locality.
Optimization
Local SEO involves traditional SEO practices but also emphasizes local listings and citations, as well as ensures your NAP’s consistency across various platforms.
Target areas
Local SEO captures the attention of your local community and customers within a specific geographic area. It’s ideal for businesses relying on foot traffic or serving a localized market.
Metrics
You can measure SEO success by the volume of traffic driven to your website, its rankings for targeted keywords, and the quality of backlinks pointing to your site.
Reviews
Local SEO emphasizes obtaining and managing reviews from local customers. Positive reviews on Google, Facebook, and other platforms considerably impact local search rankings and attract more nearby customers.
Search Intent
Local SEO focuses more on transactional and navigational search intents. Users often already want to make a purchase, book a service, or find a specific shop, making local SEO particularly effective for driving conversions.
Frequently Asked Questions
What are local SEO services in the Philippines?
Local SEO in the Philippines involves optimizing a business’s online presence to attract nearby customers. The goal is to improve brand visibility in local search results and map listings. Hence, it’s easier for potential leads to find and reach the business.
How does a business appear in Google’s 3-Pack?
The answer depends because there are many factors to consider: budget, website age/strength, competition, etc. Generally, it takes 3-6 months to see dramatic results, but only if you do it right. This isn’t so bad considering the average result on page one is more than 2 years old, while those that rank #1 are roughly 3 years old on average.
Credible, truthful, relevant, and engaging content could turn what would otherwise be a disadvantage into a very efficient and speedy “sales call.”
What are local citations, and how are they necessary?
Google utilizes more than 200 ranking factors in their algorithm, which makes it all the more necessary to work with a knowledgeable SEO team to help you rank on the search results. Some of the most crucial ranking factors are:
- Backlink profile
- Social signals
- Mobile-friendliness
- Content quality
- Page speed
- Optimized media (images + video)
- User Experience (UX)
What does NAP mean?
Google penalizes websites if they fail to abide by their Webmaster Guidelines. SEO strategies that engage in illicit practices or suspicious behavior to manipulate the rankings can result in a Google penalty. When this happens, the site can either drop in rankings for a specific keyword or disappear on the SERPs altogether. Getting penalized can negatively affect a brand’s visibility, traffic, and revenue.
Credible, truthful, relevant, and engaging content could turn what would otherwise be a disadvantage into a very efficient and speedy “sales call.”
What types of businesses does SEO work for?
Whether a business is new or old, big or small, struggling or successful, website optimization can bring about many benefits for any company as it can improve brand visibility and accessibility. If you want your target audience to find you online quickly, you need SEO. The earlier and longer you invest in SEO, the better payout you’ll get from it in return.
Credible, truthful, relevant, and engaging content could turn what would otherwise be a disadvantage into a very efficient and speedy “sales call.”