The digital landscape in the Philippines has seen massive growth over the years, fueled by affordable mobile data plans and increasing internet penetration. As of early 2024, there are 86.98 million active Filipino internet users, accounting for 73.6% of the population. From social media to streaming websites, digital platforms have become integral to both personal and professional lives.
With millions of Filipinos accessing the internet daily, the country stands out as one of the most active online markets in the world. Each user spends an average of 8 hours and 52 minutes on the internet across all devices daily—nearly one-third of their day. Additionally, the Philippines has 117.4 million cellular mobile connections and 86.75 million active social media users, underscoring the deep integration of digital platforms in everyday life.
In this article, we’ll explore the top websites in the Philippines and what draws Filipinos to them. Understanding each website’s key features and the digital habits of users will help you gain valuable insights into the trends shaping the Filipino online experience.
The Top 13 Websites in the Philippines
Listed below are more than top 10 websites in the Philippines. These are ranked based on average monthly total visits, as gathered by Semrush and reported by DataReportal in 2024. Findings will provide insights into the digital habits and preferences of Filipino internet users.
The most popular websites in the Philippines include:
1. Google.com
- Average Monthly Total Visits: 4.46 billion
- Average Monthly Unique Visitors: 190 million
Overview: Google needs no introduction as a leading search engine in the Philippines and globally. Filipinos rely on Google for a wide range of needs, from searching for information and navigating directions to staying updated about the latest news and events. Over the years, this website has expanded to various areas like online advertising, cloud computing, and hardware products—solidifying its position as a global tech giant.
Types of Content: Search engine results, Google Maps, Google News
According to Meltwater, 91.7% of internet users in the Philippines use a search engine to access online information. Fast, comprehensive search results paired with integrated services like Gmail, Google Drive, and Google Photos make Google a necessity in the daily lives of Filipinos. The availability of localized services also helps users find what they need quickly.
This top search engine’s collaborative vision is a key factor in its popularity as a website. In 2024, it accounted for 95.2% of total web traffic for search services, surpassing competitors like Yahoo and Bing. This study highlights how Filipinos remain deeply engaged with online experiences through their devices.
2. YouTube.com
- Average Monthly Total Visits: 1.25 billion
- Average Monthly Unique Visitors: 91.5 million
Overview: YouTube is another popular search engine that Filipinos often visit. Owned by Google, it attracts a wide range of video content, from entertainment and education to how-tos and vlogs. With billions of active monthly users, YouTube plays a significant role in content creation, digital media, and advertising.
Types of content: Music videos, news, educational content, user-generated videos
YouTube’s diverse content makes it a staple for Filipinos, particularly for local favorites such as teleserye recaps, music videos, and vlogs. Statistics show that 97.2% of Filipino internet users spend time watching any video online each week. The platform also stands out for enabling users to create their own channels and connect directly with content creators.
Although there has been a notable decrease in vlog consumption, YouTube continues to thrive in the Philippines. Beyond entertainment, it serves as an effective marketing platform for brands, with 29% of internet users discovering new brands through celebrity endorsements and sponsorships.
3. Pornhub.com
- Average Monthly Total Visits: 1.06 billion
- Average Monthly Unique Visitors: 72.4 million
Overview: Pornhub is one of the largest adult video-sharing websites that offers a wide variety of amateur and professionally produced adult content. The platform features categories and formats that appeal to Filipinos, which makes it the leading site in the adult entertainment industry.
Types of Content: Adult videos, amateur videos, professional productions, user-generated content
In the Philippines, 98.7% of internet users access the web through smartphones for various purposes, including adult entertainment. Pornhub’s free and accessible platform makes it a popular choice. It also offers a premium subscription service for access to high-definition videos and exclusive content.
4. Facebook.com
- Average Monthly Total Visits: 575 million
- Average Monthly Unique Visitors: 81.6 million
Overview: Facebook is a social media platform where users can connect, share content, and communicate. It also serves as a hub for personal updates, entertainment, news, and business advertising. With 94.6% of active social media users engaging daily for both social interaction and professional networking, it’s no surprise why Facebook remains the most used social media platform in the Philippines.
Type of content: Social media posts, photos/videos, news, events, business pages, ads, community groups
The Philippines’ family-oriented culture is a major influence on making Facebook one of the most visited websites. A large portion of Filipino social media users—67.7%—spend time staying connected with family and friends. This strong cultural connection suggests that Facebook’s user base will continue to grow in the coming years.
Apart from connecting with loved ones, Facebook has also established itself as a powerful advertising platform for brands. In fact, 41.3% of internet users discover new brands through social media ads, while 54.8% rely on social media as a primary source for brand searches.
Businesses fully leverage these opportunities by partnering with a social media agency that can help them craft targeted strategies and maximize their reach on platforms like Facebook.
5. Aniwave.to
- Average Monthly Total Visits: 362 million
- Average Monthly Unique Visitors: 10.1 million
Overview: Aniwave.to is an anime streaming website that offers a vast library of Japanese animated series and films. The platform allows fans to watch subtitled and dubbed versions of their favorite anime for free. These key features have made the website increasingly popular among anime enthusiasts in the Philippines, meeting the growing demand for this type of entertainment.
Type of Content: Anime series and films
Building on its growing popularity, Aniwave.to continues to attract Filipino anime enthusiasts with regular updates and a user-friendly interface. A significant 69.6% of Filipinos cite watching videos, TV shows, or movies as their primary reason for spending time online. Similarly, 98.6% of Filipino internet users watch some form of TV content each month, with anime as the most visited genre.
6. Xvideos.com
- Average Monthly Total Visits: 329 million
- Average Monthly Unique Visitors: 35.9 million
Overview: Xvideos is another popular adult content platform offering a variety of videos across numerous categories. As one of the most visited adult websites in the Philippines, it provides free access to explicit content. It has a frequently updated library that attracts users from different regions and sustains its high global traffic ranking.
Type of Content: Adult entertainment, amateur adult content, professional adult content
The platform’s free access, simple interface, and mobile-friendly design make it highly accessible. Regular updates to its extensive video library ensure users have access to fresh content, while its wide range of genres helps maintain a diverse and loyal user base.
With 99.2% of internet users owning a device, platforms like Xvideos have become increasingly popular and accessible in the Philippines. Its mobile optimization and on-demand availability reflect a growing trend in video consumption among internet users.
7. FBSBX.com
- Average Monthly Total Visits: 290 million
- Average Monthly Unique Visitors: 37 million
Overview: FBSBX is a tracking and redirection tool linked to Facebook, primarily used for data sharing and advertising metrics. While not a standalone platform, it plays a key role in analyzing engagement and optimizing user experiences within the Facebook ecosystem.
Type of Content: FBSBX functions as a Facebook-related domain or link shortener, commonly used for internal data sharing and redirection. It doesn’t provide standalone content but operates as part of Facebook’s broader infrastructure.
FBSBX supports Facebook’s tracking, marketing, and redirection efforts, contributing to the platform’s seamless functionality. Its integration highlights the importance of data analysis and engagement metrics in enhancing user interaction and driving digital marketing trends on social platforms.
For businesses looking to leverage these trends, partnering with a digital marketing agency in the Philippines can help optimize strategies and maximize online impact.
8. Pinayflix1.com
- Average Monthly Total Visits: 246 million
- Average Monthly Unique Visitors: 13.9 million
Overview: PINAYFLIX1.com is an adult entertainment website tailored to a Filipino audience, offering a mix of locally themed content ranging from amateur to professionally produced videos. Its culturally specific focus has made it a popular choice among users seeking adult entertainment with a local touch.
Type of Content: Adult content, amateur content, professional content
The platform’s accessibility and diverse content appeal to a wide audience. However, like many similar sites, it raises concerns about copyright and the legality of its materials, depending on their source.
9. Pinayflixtv.com
- Average Monthly Total Visits: 229 million
- Average Monthly Unique Visitors: 17.2 million
Overview: PINAYFLIXTV.com is another one of the top Filipino sites specializing in locally-themed adult content. Similar to PINAYFLIX1.com, it offers a diverse collection of videos catering to local tastes and preferences, including a mix of amateur and curated content.
Type of Content: Adult content, amateur content, professional content
Users should exercise caution regarding the legitimacy and sources of the materials hosted across both platforms.
10. Animepahe.ru
- Average Monthly Total Visits: 196 million
- Average Monthly Unique Visitors: 6.42 million
Overview: Animepahe.ru is a free anime streaming site that features a variety of subtitled and dubbed anime series and films. Popular among Filipino anime fans, it also stands out for its extensive library and regular updates, making it easily accessible for the latest anime titles. The platform caters to Filipinos with a growing interest in Japanese pop culture.
Type of Content: Anime series and films
The site attracts internet users by providing free anime content without requiring registration. Its simple, straightforward interface keeps viewers engaged while enjoying a selection that ranges from beloved classics to the latest releases.
Animepahe.ru’s rising popularity reflects the global surge in anime interest, resonating strongly with audiences who are part of the expanding anime fandom in the Philippines.
11. Reddit.com
- Average Monthly Total Visits: 183 million
- Average Monthly Unique Visitors: 32.1 million
Overview: Reddit.com is a popular online platform that combines forums and Q&A-style discussions, allowing users to participate in communities, or “subreddits,” centered around specific interests and topics. With its diverse range of content, Reddit caters to various Filipino users, from casual browsers to those seeking in-depth discussions and recommendations. The platform’s voting system ensures that the most relevant and useful posts are easily accessible.
Type of content: Discussion threads, Q&A posts, user reviews and recommendations, shared media
For Filipino internet users, Reddit serves as a valuable source of information when researching brands, with 11.9% turning to forums and message boards specifically and 19.5% using Q&A sites like Quora. Its community-driven format allows users to share insights, reviews, and experiences, making it a trusted resource for making informed decisions.
Reddit’s interactive nature and the wealth of user-generated content continue to resonate with Filipino audiences seeking authentic perspectives.
12. Pinayflix1.com
- Average Monthly Total Visits: 183 million
- Average Monthly Unique Visitors: 15.7 million
Overview: PINAYFLIX1.com is another adult entertainment platform focused on Filipino-themed content. Similar to other platforms under the Pinayflix name, it offers a mix of amateur and professional videos designed to appeal to local audiences.
Type of Content: Adult content, amateur content, professional content
The website contributes to the growing demand for culturally specific digital content, though, like its counterparts, concerns about copyright and content legitimacy remain.
13. OpenAI.com
- Average Monthly Total Visits: 158 million
- Average Monthly Unique Visitors: 18.5 million
Overview: OpenAI.com is the official website of OpenAI, a leading artificial intelligence research organization dedicated to advancing AI technology. The site serves as a hub for accessing groundbreaking AI tools like ChatGPT and DALL·E, as well as developer resources, research papers, and APIs that enable users to integrate AI into various applications.
Type of Content: AI tools, developer APIs, research, educational resources
With an average of 158 million monthly visits and 18.5 million unique visitors in the Philippines, the site has established itself as a global resource for innovation and AI education. It has gained traction among tech-savvy users, students, and businesses exploring the potential of AI-powered tools.
As the country embraces digital transformation, Filipinos increasingly rely on platforms like OpenAI.com for education, creative content, and professional solutions. Its user-friendly interface and accessibility highlight the growing role of AI in shaping technology trends and supporting productivity in the Philippines.
Beyond the Clicks
Individuals and businesses must know which top sites in the Philippines dominate the digital landscape. These websites reveal where Filipinos spend their time online and provide insights into their digital habits and interests. From search engines to social media, they play a significant role in shaping the online experiences of Filipinos.
As the digital ecosystem in the Philippines continues to evolve, so must your digital marketing strategies. Identifying the right platforms to target is only the first step. By partnering with an SEO company in the Philippines, you can enhance your site’s online presence with customized SEO strategies designed to boost visibility and engagement.
Ready to elevate your digital marketing game? Contact Spiralytics today to drive more website traffic and reach higher search engine rankings!
Image Credits: Banner photo by freepik
