50+ Powerful UX Statistics to Change How You View User Experience

User experience (UX) has become more popular recently, with more people understanding that a better experience translates into better customer satisfaction. The numbers emphasize that point, too. One of the world’s largest retailers, Walmart, had a major loss of $1.85 billion in sales due to changes in UX by decluttering stores and reducing inventory. 

Meanwhile, a mere one-second delay in load times can result in a 7% drop in conversions. To put this figure into perspective, that can equate to an annual revenue loss of $25,000 for an eCommerce site that earns an average of $1,000 per day.

Plenty of leaders today are still unaware of how user experience contributes to better business. Luckily, we’ve rounded up  UX statistics you should know to help you gain a clearer understanding of just how significant UX is to the success of your business.

Key UX Statistics to Start

UX is a broad topic that covers many different business aspects. Take a look at these business and customer UX statistics to get started.

1. Every 1% invested in UX translates to $100 in return

It’s become a rule of thumb that every $1 invested in UX design yields a return of $100, with Forrester’s research in particular showing that investing in UX design greatly increases a business’s return on investment (ROI). Apart from impacting direct revenue, it can also improve customer loyalty, streamline operational efficiency, and lower customer support costs.

When it comes to online businesses, great UX is what helps companies satisfy customers’ needs. The focus is shifted toward how they feel while browsing a website or using an app on their devices.

Many companies realize that investing in research, design, and UX testing will result in high ROI. After all, it’s not only an investment. Working to provide a high-quality experience is considered a part of any holistic online strategy. UX helps with customer acquisition, retention, and satisfaction and has ultimately become a priority for businesses that want to succeed.

2. Poor UX has led to customers abandoning purchases, at an average rate of 70.19% 

According to the Baymard Institute, the average cart abandonment rate is just above 70%. Among the top reasons why customers abandon their cart at checkout, around half are due to poor UX:

• The site wanted me to create an account (26%)
• I didn’t trust the site with my credit card information (25%)
• Too long / complicated checkout process (22%)
• I couldn’t see / calculate total order cost up-front (21%)
• Website had errors / crashed (17%)

Businesses that aren’t optimizing their websites for both mobile and desktop lose an enormous number of potential customers. Since online traffic is shifting toward mobile devices, many businesses will have to optimize their content correspondingly.

Providing customers with excellent UX means making the entire process as intuitive and seamless as possible. Simplified payment forms and intuitive web design can lead to reduced cart abandonment and increased conversion rates.

3. 72% of customers will tell six people about a good experience

Roughly 72% or seven out of ten people will tell others in their social circle about a bad experience they’ve endured. This can trigger a PR wildfire that tarnishes your brand through word-of-mouth. If you want to establish your brand, it’s in your best interest to invest in your user experience. 

Companies that focus on the customer-centric approach have better retention rates and more recurring sales in the long run. Their customers feel valued and know what to expect, which ultimately leads to better returns.

4. 44% of consumers are open to messaging chatbots

When questioned about the potential impact of increasing AI capabilities on their upcoming shopping habits, a significant 44% of consumers express interest in utilizing chatbots for product information searches prior to making buying choices.

Chatbots are a great way to save on customer support and provide users with instant information. Chatbots are quick to respond, provide 24-hour service, and are easy to communicate with. Customers are usually more than happy to use chatbots to find simple answers, solve problems, or make reservations, which is useful in just about any industry.

Let’s turn visitors into loyal customers! Dive into our latest article on expert insights and actionable tips for UX design.

Business-Related UX Statistics

The better your UX, the better it is for your business. That’s the key reason why so many top companies invest in their UX and user interface (UI) designs, especially on websites or mobile applications. We’ve gathered these business UX statistics to show the scope of how it can impact companies. 

1. Sites with 1-second loading times boast 3x higher conversion rates than sites with 5-second loading times (Portent, 2022)
2. 50% of consumers believe web design is crucial to a business’s branding (Top Design Firms, 2021)
3. The size of the UI design market is set to grow to $6.383 billion by 2031 (Business Research Insights)
4. 63% of consumers have bought a product directly from a company’s website (PwC, 2023)
5. Your site’s conversion rate can drop to 34% if it takes two seconds to load (Portent, 2022)
6. 66% of video marketers stated that video helped reduce the number of support queries they received (Wyzowl, 2024)
7. Sites where users engaged with an average of 5.5 web pages saw 19% more conversions than those with low user activity rates (Content Square) 
8. 63% of consumers cite the pandemic as altering their expectations when purchasing products (Propel Software)
9. 58% of consumers recently switched from a brand they loved to a competitor (Propel Software)
10. 51% of businesses cite time constraints as an obstacle to user research (User Testing, 2022)

Statistics on Poor UX 

Many businesses tend to overlook the value that UX brings to the table. That mindset can lead to real financial losses and diminished branding. The stats below help you understand what poor UX can do to your business.

11. 88% of customers feel discouraged to revisit a website after having gone through a poor user experience (HubSpot, 2023)
12. A company’s customer base can increase by 1.11% for every 100ms decrease in homepage loading speed (Hobo Web, 2023)
13. 21% of users abandon their cart because of a complicated or lengthy checkout process (Dynamic Yield, 2023)
14. 80.8% of businesses redesign their website because of low conversion rates (Good Firms, 2023)
15. 45% of consumers wouldn’t feel the need to return a product they bought if the eCommerce’s sizing and product descriptions were accurate (PwC, 2023)
16. Only 18% of customers feel satisfied with a company’s effort to personalize experiences (Adobe, 2023)
17. Only 3% of companies are customer-obsessed (Forrester, 2022)
18. 54% of consumers will stop buying from a brand after one bad experience (Propel Software, 2022)
19. 39.6% of user frustrations on desktops are from slow loading webpages (Content Square, 2023)
20. 45% of companies fail to integrate proper user research (User Testing, 2022)

UX Statistics on User Behavior

An excellent understanding of user behavior can often differentiate bad UX from good UX. Learn more about the impact of understanding user behavior with the user experience statistics below.

21. 71% of businesses have a website (Forbes, 2023)
22. 47% of consumers expect a website’s pages to load within two seconds (Hobo Web, 2023)
23. 18% of consumers pay attention to a website’s typography (Top Design Firms, 2021)
24. 91% of people watch explainer videos to understand a product or service better (Wyzowl, 2024)
25. 82% of people felt convinced to continue with a transaction after watching a video (Wyzowl, 2024)
26. Only 64% of content holds the user’s attention online (Landing Adobe)
27. 54% of consumers prefer a personalized online experience (Landing Adobe)
28. 56% of consumers use their mobile devices for pre-purchase research (PwC, 2023)
29. 40% of consumers use their phone to research product information while walking along retail store aisles (PwC, 2023)
30. 82% of video marketers state that videos keep visitors on their site longer (Wyzowl, 2024)

Curious about the latest statistics in online shopping behavior and how they can impact your UX design? Explore insightful trends in our article.

UX Design Statistics

UX design isn’t just about making something flashy and aesthetically pleasing. Good web design can lead to conversions and help you achieve your business goals. Take a look through the UX design statistics below to appreciate the value of this discipline for your company.

31. 94% of your site’s first impressions are associated with its design (WebFX)
32. More than 40% of UX design professionals use Figma (AppLitTools, 2022)
33. 40% of consumers appreciate photos and images for website design, followed by color and videos (Top Design Firms, 2021)
34. 33% of design professionals conduct usability testing at every stage of development (AppLitTools, 2022)
35. 53.8% of businesses hire professional web designers to build a fully custom website for them (Good Firms, 2023)
36. 84.6% of web designers believe the most common mistake small businesses make is designing a cluttered and crowded website. (Good Firms, 2023)
37. 30.8% of web designers site elusive, unclear, or complicated navigation to be the top concern among visitors (Good Firms, 2023)
38. 87% of UX professionals use ProtoPie as their primary tool for advanced product prototyping (UX Tools, 2022)
39. It can take web designers an average of two months to redesign a website (Good Firms, 2023)
40. 26.9% of web designers cite poor use of whitespace among the most common web design mistakes companies make (Good Firms, 2023)

Mobile UX Statistics 

Recent statistics estimate that the number of smartphone users could reach 7.49 billion by 2025, which is well past the majority of the world’s population. The staggering number of users emphasizes the need for better mobile design UX—and eCommerce UX—to ensure more people have a better experience when browsing and shopping online. 

Let the numbers below show you where the world is with regard to mobile design UX.

41. Recora, a health and fitness company, reduced support tickets by 142% by using session replay to get information on UX issues
42. 55% of online sales come from mobile (SalesCycle, 2023)
43. The average cart abandonment rate is 70.19% (Baymard Institute, 2023)
44. The average eCommerce conversion rate for mobile was 3.32% in January 2023, an estimated 4.78% for desktop. (Dynamic Yield, 2023)
45. 74.79% of web traffic comes from mobile (SalesCycle, 2023)
46. 73.1% of web designers believe the lack of responsive web design encourages site visitors to leave (Good Firms, 2023)
47. 66% of customers expect to interact with a brand after the initial sale (Propel Software)
48. Mobile users would look through an average of 4.4 web pages per session (Content Square)
49. 48.8% of mobile users bounce from the site across all industries (Content Square)
50. 40.5% of businesses recognize that a mobile app is important to their company strategy (Mutual Mobile, 2023)

Satisfy Your Customers with an Unforgettable User Experience

Understanding these UX UI statistics empowers you to make more informed decisions about how to elevate your customer’s experience with your brand. 

This knowledge helps you work with UX professionals better and appreciate the benefits of certain design choices, such as inclusive design for your website. It also helps to work with experienced web designers from a digital marketing agency, such as our team at Spiralytics Inc., to turn your marketing and branding ideas into reality. 

Get in touch with us today to discover how our web design services can improve your brand’s UX.