Running an Ecommerce business is scary in an “I’m about to speak in front of a thousand people” kind of way. You’re honored to be chosen as a speaker but scared out of your mind the audience won’t like you.
You’re proud of yourself for running an Ecommerce business but anxious because your customer volume fluctuates constantly. The ultimate goal is to keep those sales coming in. So, when that part of your business starts falling short, it’s time to start looking for new ways to drive traffic to your product pages and turn those visitors into customers.
Content marketing is increasing in popularity as a strategy to build brand awareness and ultimately drive people to your site. Link building supports your content marketing strategy by getting reputable sites to link to your site content. But getting a link to your product page is no easy feat. A strong will and the content to match are just the beginning of what you need to overcome the challenges of Ecommerce link building.
Here are three ways to overcome the challenges of launching a link-building campaign for your Ecommerce product page.
Get Familiar With Sites Relevant to Your Product
Quality over quantity is the mindset to want to keep in order to approach link building the right way. Long-form content generates the best results and often garners far more links than anything else. Product pages just aren’t that.
So, you’ll have to be diligent about finding sites that could be relevant to what you offer. You should also be able to explain why a link to your product page benefits the third party blog or website you’re asking a backlink for and their readers.
Highly authoritative sites or blogs that talk about the pain points your product or service can help overcome and product review pages are the perfect spaces to try to get a backlink.
Keep a running list of sites that blog about products in your industry and build real relationships with the site owners. Follow them on social media and genuinely engage with their content by leaving comments and sharing it on your pages. You can also sign up for their newsletters or go to their events.
When you’ve established a relationship with them, it will make it easier for you to reach out to them for a private conversation on how you can earn a link on their site.
Learn Everything You Can
Knowledge is power, especially when it comes to link building. Search engines are becoming more sophisticated by the day. So are the standards for link building. You want to make sure your link building tactics will not get you penalized.
To accomplish that, learn everything you can about link building best practices. Link building campaigns aren’t usually built around product pages. So, it’s a good idea to become knowledgeable in creating a stunning product page to make it worthwhile for those who visit.
Another key tactic is combining traditional and digital marketing tactics to get the best results. This can help you reach a wider audience. For example, you can combine a link building strategy with a direct mail campaign that delivers a postcard to individuals in your target audience with your site information on it. This essentially connects your offline presence with your online presence, bringing potential customers from both straight to your product page.
Producing strategic and quality content for third party blogs is also an excellent way to contextual link to your product pages. But you need to understand the types of content wherein a product page link makes sense. Resource pages, for example, “contain a list of links pointing to highly useful content or reputable sources.” They’re a match made in heaven for a product page link because they’re specifically for linking out to other reputable sources.
Other content formats and topics to explore include:
- How to create blog posts that give an in-depth look at your products
- How to create infographics demonstrating how to use your products
- The benefits of an education section on your product page
- What constitutes ethical link building
- Link building experts in your area
- How to build an effective content marketing team
- How to reach out to site owners via email
Form a Strong Digital Marketing Team
Generating quality links on highly authoritative sites with a product page isn’t easy. To put together the best link building campaign for your Ecommerce product page, you need to build a solid digital marketing team.
When people click a link, they have an expectation for the content they’re about to see and read. They want it to be valuable and actionable. So, it’s vital that you ensure the content of your product page meets those expectations. To achieve that, you need a highly-skilled team to strategize and implement your content and link building campaigns successfully.
Form a team of individuals who specialize in content marketing. You also want specialists with a good grasp of SEO principles and have extensive practice in link building. Ensure that personalities mesh and each person is capable of achieving your link building goals.
Be sure your team is capable of brainstorming effectively. Ensuring your team is both diverse and led by a strong facilitator can help drive forward your brainstorming sessions. Challenges will arise in your ongoing campaign, and your team needs to be able to sit down and generate solution ideas to keep your efforts moving forward.
Build Domain Authority for Your Ecommerce
Overcoming the challenges of Ecommerce link building requires intentional work and creative problem solving. You have to step outside the box of traditional thinking about link building and find innovative ways to present your product page as useful and relevant not only to visitors but to site owners.
Get familiar with sites relevant to your product, learn everything you can, and form a strong content management team for the best crack at Ecommerce link building.
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