Digital marketing, especially in the Philippines, is the go-to tool for marketers due to its versatility and extensive range of features and platforms. Whether small or large, businesses across various industries benefit from utilizing a multitude of digital conduits, such as social media platforms, search engines, and email to engage with existing or prospective customers.
According to a study, Filipinos spend an average of 5 hours and 47 minutes scrolling through the internet on their mobile devices, which is longer versus the global mobile browsing average of 3 hours and 43 minutes.
Since most activities are conducted online, digital marketing has become a space for businesses to expand and maximize their reach to target audiences. With tested and proven strategies, such as email and social media marketing, digital marketing is a vital asset that can enhance your online marketing efforts.
The best way to implement these strategies is by either learning the tricks of the trade from professionals spanning several fields or becoming an expert through digital marketing training in the Philippines.
Types of Digital Marketing
There are multiple types of digital marketing disciplines to learn, and the list below is arranged based on what businesses or marketing agencies typically employ:
- Search Engine Optimization (SEO): SEO aims to increase a business’s rank in Google search results, thereby driving more traffic to its website. Marketers research words and phrases consumers use in their searches to optimize their content accordingly. To further enhance these skills, taking SEO courses can be immensely beneficial. These courses teach advanced techniques in keyword research, content optimization, and understanding the ever-evolving algorithms of search engines.
- Content Marketing: combines storytelling and sharing information to boost brand awareness. Content marketing aims to convert leads into customers through a CTA (call-to-action). Depending on your business’s product or services, CTAs can range from service subscriptions to making purchases and others.
- Social Media Marketing: this goes beyond generating posts and increasing engagement with your audiences on various conduits. Social media marketers also work hand in hand with a company’s entire marketing department to align their message on all platforms, thus creating consistency for the brand’s storytelling.
- Search Engine Marketing (SEM)/Display Advertising: also known as pay-per-click (PPC), this marketing tool refers to advertisements you see on search engine results pages (SERPs), partner websites, and social media platforms. Unlike SEO, you only pay for the results you get with PPC. The amount you invest in running ads or promoting your search results depends on the competition for those keywords/placements.
- Email Marketing: often seen as the channel that delivers the highest ROI, email marketing offers a selection of analytical measures that help refine your email campaign’s metrics. Seasoned marketers employing this marketing strategy understand how to craft compelling campaigns, extract insights from customer interactions and data, and strategize plans according to the analyzed data.
Top 9 Digital Marketing Courses and Training Programs in the Philippines
Best Content Marketing Courses
1. CIIT – College of Arts and Technology
CIIT is a Quezon City-based college that provides affordable programs ranging from graphics design to multimedia application and even specialist courses for working professionals. The following lessons are fitting if your career involves content marketing or creation:
- Multimedia Specialist program
- Creative Illustration and Character Design program
- 3D Animation Specialist program
Course Length: 3 – 6 months
Class Times: Saturdays for 4 hours
Course Fees: PHP 42,000 to PHP 45,000 per college trimester
2. CDM – Certified Digital Marketer
CDM is the Philippines’ leading provider of digital marketing training and certifications. With 14 years of digital training experience, the company has trained numerous individuals and businesses through 200+ industry leaders and practitioners. CDM offers classes on the following subjects applicable to content marketing:
- Social Media
- Digital Marketing Analytics
Course Length: 1 – 4 days
Class Times: Thursday – Saturday; 9:30AM to 6:30PM or 1PM to 5PM
Course Fees: PHP 20,617.50 with VAT.
Depending on your course, the class times and schedules vary and are usually conducted online via Zoom. Due to their popularity, CDM’s lessons come with limited slots so it’s best to reserve your slot early.
3. DMHQ – DigitalMarketersHQ.com
DMHQ is a worldwide business supported by Spectrum Equity. It offers several benefits, including 40+ hours of live training, 30+ hours of on-demand video, and even a 24-week free membership for its digital marketing courses in the Philippines. DMHQ provides some studies, such as:
- Social Media Marketing
- Digital Marketing Strategy
- Digital Marketing Essentials
Course Length: 15 weeks to 6 months (course duration varies depending on the type of digital marketing certification and level of mastery you chose)
Class Times: 30 to 40+ hours weekly
Course Fees: PHP 20,000 to PHP 65,000 for beginner to intermediate courses
Best SEO and SEM Courses
4. Inventive Media
Inventive Media is a top-notch learning center in the Philippines that focuses on information technology, computer networking, and digital media. Inventive Media’s digital media program comprises 4 courses, which are:
- Digital Marketing Fundamentals
- Search Engine Marketing
- Social Media Marketing
- Search Engine Optimization
Course Length: 2 – 3 days
Course Times: Fridays to Saturdays, 9AM – 7PM
Course Fees: PHP 13,000 to PHP 32,000, depending on whether you take a single course or a course package
5. Sprintzeal
Sprintzeal is another leading institute in the Philippines known for providing students with high-quality training via accredited instructors and trainers from around the globe. They offer courses across various fields, but their digital marketing course in the Philippines is the most popular.
Spintzeal’s Digital Marketing Master’s program doesn’t just teach you the fundamentals and theoretical knowledge; you also acquire practical skills through different projects assigned with top digital marketing tools. There are many lessons under this program, but these are some lessons suitable to start with:
- Search Engine Optimization
- Search Engine Marketing
- Google Ads
Course Length: 4 to 8 sessions
Course Times: Weekdays (Morning or Evening), Weekends (9AM to 5PM)
Course Fees: PHP 69,886 and is conducted via live online training
6. IIM SKILLS
IIM SKILLS is one of the world’s premier online education services institutions that cater to students, working professionals, and entrepreneurs. With 15000+ trained in 35+ countries, 2500+ training sessions conducted, and industry experts with 12+ years of experience, the institution stresses world-class education through live and self-paced learning programs.
IIM SKILLS offers a handful of premium digital marketing courses in the Philippines under core modules, some of which are:
- Search Engine Optimization
- Search Engine Marketing
- Web Analytics
Course Length: 3 months with 2-month paid internship
Course Times: Weekends, 12:30 PM to 4:30 PM PHT
Course Fees: approximately PHP 23,226
Best Social Media Marketing and Email Marketing Courses
7. Business Maker Academy
Business Maker Academy is an accredited training center in the Philippines specializing in human resources, computer skills, leadership development, and other fields. It also has a digital marketing webinar and seminar that will walk you through social media marketing, email marketing, and other relevant subjects.
Course Length and Times: The schedule varies and are as follows:
- Live Zoom Webinar:
- First session: November 9, 2022 (8:30 AM – 12:30 PM)
- Second session: January 17, 2023 (1:30 PM – 5:30 PM)
- Third session: March 21, 2023 (1:30 PM – 5:30 PM)
- Fourth session: July 18, 2023 (1:30 PM – 5:30 PM)
- Fifth session: September 12, 2023 (1:30 PM – 5:30 PM)
- Live Seminar
- First session: December 13, 2022 (9:00 AM – 5:00 PM)
- Second session: May 9, 2023 (9:00 AM – 5:00 PM)
- Third session: November 29, 2023 (9:00 AM – 5:00 PM)
Course Fees:
- Webinar – PHP 1,950 with VAT
- Seminar – PHP 3,500 with VAT
8. HubSpot Academy
HubSpot is a multi-service platform focusing on marketing, sales, and customer service. The venue was founded in 2004 and expanded into an e-learning provider called HubSpot Academy. There is a wide selection of courses with certifications to take, but a lot of them highlight various areas of marketing, such as:
- Social Media Marketing
- Email Marketing
- Inbound Marketing
- YouTube Marketing
Course Length: Duration and number of lessons vary per course.
Course Times: usually lasts 3 – 9 hours
Course Fees: Free to take any time. You just need an account.
9. Six Sigma PH
Six Sigma PH is the Philippines’ top Six Sigma training and certification provider. Besides simplifying and making Six Sigma practical, the company also offers digital marketing courses with certification exams and 180-day access to their online resources. Six Sigma has also serviced various industries, such as banking, media, and insurance.
The digital marketing certification program is suitable for beginners and covers essential marketing concepts, including:
- Digital Marketing Channels
- Social Media Optimization
- Mobile Channel Optimization
Course Length: Contact ask@6sigmaph.com
Course Times: Contact ask@6sigmaph.com
Course Fees: PHP 12,000 with 12% VAT
Frequently Asked Questions (FAQs)
Look for substantial courses that are relevant and trending in the Philippines’ digital landscape. For example, social media content is prominent among Filipino browsers, so you should either brush up on social media marketing basics or progress your skills by taking advanced classes.
Online digital marketing courses come with time flexibility and enable viewing of recorded lectures since they are purely online, but the catch is ensuring a fast and stable internet connection.
On the other hand, offline digital marketing courses provide face-to-face interactions with professionals and in-depth discussions, but they are more expensive than online courses. Each learning mode has pros and cons, so you should choose what is most beneficial to your education, time, and budget.
The best digital marketing courses to take depend on which areas of online marketing you need to sharpen. If you are a social media manager or content marketing writer, take classes related to your role. The goal is to further your skills and deepen your knowledge of those subject matters.
Digital marketing makes KPIs and tasks easier to achieve, such as boosting engagement, improving geographic targeting, automating certain functions, and optimizing content to increase sales. According to a study, 74% of conversion rate optimization programs lead to higher sales.
The basics of digital marketing are not hard to learn, but mastering and applying them to your marketing campaigns can be challenging. Do not worry because there are several courses on digital marketing that are simple to understand with examples and case studies.
Universities, colleges, and learning centers, such as Ateneo de Manila University, CIIT, Inventive Media, and Business Maker Academy offer a selection of digital marketing courses. Just make sure to review their websites to see what programs are available.
It depends on which type of digital marketing you want to learn. For beginners, it’s good to start with Google Digital Garage’s The Fundamental of Digital Marketing since it covers the basics and essentials. For experienced marketers, certifications, including Facebook Blueprint, Google Analytics, and Google Ads are ideal for further learning.
The salaries vary with the position and seniority level. Digital marketing managers earn a monthly average of PHP 53,000 to PHP 63,000. However, digital marketing specialists earn a monthly average of PHP 28,000 to PHP 38,000.
Reach the Top with the Top Digital Marketing Courses in the Philippines
Digital marketing is an ever-evolving industry that relies heavily on trends to keep up with market demands. Thus, learning about digital marketing and its many strategies is vital to understanding the industries better.
Finding a course or a company that offers hands-on training internships is a good starting point, but if you’re looking to make headway fast, it’s always a good idea to consult with the experts.
Spiralytics is a performance and results-driven digital marketing company in the Philippines specializing in content marketing, online advertising, analytics, SEO, and others. We have been in the business for 9+ years, serving more than 400 happy clients and addressing their digital marketing needs.
If you’re interested in learning more about digital marketing, contact us for more details!
