Google Ads Placement Cheat Sheet [Infographic]
One of the most important decisions you’ll make for your business is whether to partner...
Is Paid Search Considered Inbound Marketing?
Inbound marketing is widely considered as one of the most powerful methods in utilizing...
How to Steal Customers the Right Way with Search Advertising
Paid search advertising is an integral part of a brand’s marketing efforts because it’s a...
The Pros and Cons of Paid Search Advertising
Need help understanding the ins and outs of paid search advertising? Find out how, Spiralytics,...
How to Spy on Competitors’ Google Ads
All business owners and marketers hop on Google from time to time to check on...
Uncovering the Relationship Between Paid Search and SEO
Full-fledged marketers know better than to think that search engine optimization (SEO) and search engine...
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blog’s performance?
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Improve Quality Score and Search Ad Ranking [How-To Guide]
According to online advertising statistics in 2016, four out of five businesses use Google AdWords...
Critical Metrics to Measure the Success of Your Search Ads
You’ve ventured into search advertising and launched SEM campaigns. You may have already noticed an...
Optimizing Google Ads Campaigns [10 Keyword Bidding Strategies]
Effective keyword bidding requires a comprehensive understanding of how search advertising platforms work. At Spiralytics,...
Optimize PPC Landing Pages for Conversions [How-To Guide]
Digital marketers often opt for organic traffic rather than paid advertising, thinking that organic...
How to Write Great Copy for Search Ads
“Take her to the moon for me, ok?” For those who’ve had the pleasure of...
Paid Search Optimizations [9 Easy Steps]
Nowadays, Search Engine Marketing and Paid Search strategies are standard marketing procedures that entice customers...
SEM Platforms and How They Differ
Due to the rapid changes in digital marketing trends, businesses must think of better strategies...
Researching and Selecting SEM Keywords [How-To Guide]
Keywords are arguably the most important aspect of any search advertising or SEO campaign. We...
