Digital Marketing

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E-Signature Law: Is Electronic Signature Legal in the Philippines?

With the advent of remote and hybrid work setups and the digitization of most business...

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Skip Ads? How Ad Length and Ad Skipping Affect Advertisers

Since the dawn of television and the eventual shift to online platforms like YouTube, commercials,...

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Why is Sustainable Marketing More Important Than Ever Before?

Sustainable marketing is more than another digital marketing trend. Learn everything you need to know about sustainable marketing in this article.

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How Translations Can Boost Your Emotional Marketing Strategy

Emotional marketing is one of the most effective ways to connect with your users. But...

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5 Branding Ideas Your Competition Never Saw Coming

We live in a world full of brands competing for attention. From small companies all...

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10 Things Marketers Can Learn from K-Pop Marketing Strategies

K-Pop is one of the fastest-growing industries worldwide, in large part due to its marketing initiatives. Learn more about K-Pop’s rise and its strategies here!

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10 Biggest Digital Marketing Trends in the Philippines for 2024

Keeping up with trends can mean a lot for your business growth and brand awareness. Take a look at these digital marketing trends in the Philippines to guide you through your marketing strategy.

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Here’s Everything That’s Different About Digital Marketing in the Philippines

Thanks to the constant influx of new technologies, digital marketing has asserted its relevance worldwide....

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Top 10 Marketing Tips in the Age of Data Privacy

After the Facebook–Cambridge Analytica data scandal happened, we all began to take the digital space...

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The Impact of AI on Digital Marketing — 2024 Trends and Forecasts

Chatbots, virtual assistants, and other AI mechanisms have been revolutionizing the digital marketing landscape. While...

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How to Utilize User Story Mapping for Digital Marketing

A user story map is a simple visualized illustration of a particular product or service...

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How Brands Used COVID-19 as a Marketing Tool

The COVID-19 pandemic has adversely affected businesses all over the globe. With strict travel restrictions...

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7 Superb Digital Marketing Tools In 2022

Digital Marketing is undergoing several transformations at scale across the world as audiences adopt new...

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11 Easily Affordable Marketing Ideas to Help you Grow your Business

Before getting started with the most affordable marketing ideas that you can fetch to get...