We’ve all been there—uploading a photo to Instagram or sharing a funny post on Facebook, only to see it barely make a splash. It’s frustrating when a piece of content you know deserves more attention doesn’t get the likes, comments, or shares you expected. This problem isn’t unique to brands or content creators either; anyone who’s ever posted online has likely experienced this.
While you may spend a lot of time perfecting your uploads, when you post is just as crucial in determining success. The good news is that you can learn the ideal upload timing for each platform to boost reach and engagement significantly.
This article reveals the best times to post on all the top social media platforms in the Philippines to maximize reach and impact. That way, you’ll never have to face an underperforming upload again!
Best Time to Post on Facebook in the Philippines
Best times to post on Facebook globally are:
- Mondays from 9 AM to 12 noon
- Tuesdays from 9 AM to 2 AM and 5 PM
- Wednesdays from 9 AM to 3 PM and 5 PM
- Thursdays from 8 AM to 2 PM and 5 PM
- Fridays from 9 AM to 11 AM
(Source: Sprout Social)
In early 2024, Facebook (FB) had 86.75 million users in the Philippines, solidifying its position as the nation’s top social media platform. By the end of 2023, 95% of survey respondents still identified Facebook as their most-used platform. Given these numbers, it’s clear that knowing what timeslots to target can help you tap into Facebook’s massive Filipino user base.
While the times above are based on global data, they likely apply here, too. The best times to post on FB in the Philippines are after 8 AM, around noon, and at 5 PM, when users are most active due to work or school. Friday afternoons and weekends generally see weaker engagement, so it’s best to avoid them for important posts.
Facebook allows various content formats, including photos, short and long-form videos, text-based status updates, and livestreams. The platform serves multiple purposes: it’s a primary news source for many Filipinos and a powerful marketing tool for e-commerce businesses.
Best Time to Post on TikTok in the Philippines
Best times to post on TikTok in the Philippines are:
- Mondays at 7:30 AM, 3:30 PM, and 7:30 PM
- Tuesdays from 11:30 AM to 1:30 PM and 6:30 PM
- Wednesdays at 8:30 AM and from 4:30 PM to 5:30 PM
- Thursdays at 4:30 AM, 6:30 PM, and 9:30 PM
- Fridays from 12:30 AM, 2:30 PM, and 10:30 PM
- Saturdays from 4:30 AM to 5:30 AM and 8:30 PM
- Sundays at 1:30 AM and from 4:30 PM to 5:30 PM
(Source: Hopper HQ)
Despite its relatively recent entry into the social media scene, TikTok has quickly become one of the most popular platforms in the Philippines. The average Filipino spends an astonishing 6 days and 16 hours on TikTok every year! This staggering figure highlights the platform’s influence and reach across the country.
The best times to post on TikTok generally match Facebook’s. However, it’s worth noting that there’s a noticeable spike in engagement during some early morning time slots. It makes sense; who hasn’t fallen down a TikTok rabbit hole when they should be sleeping?
TikTok’s popularity stems largely from its engaging and easily digestible content formats. Most videos on the platform are under a minute long, meaning that the average Filipino can watch almost 10,000 minute-long videos a year! However, TikTok offers more than short-form videos; users can also share photos, create longer videos, livestream, and post text-based content.
TikTok in the Philippines is primarily used for entertainment, with users enjoying everything from funny skits to dance challenges. However, the platform has also found a niche in education, with students turning to TikTok for quick, informative videos that break down complex topics in a fun and accessible way.
It is also a growing e-commerce platform, allowing users and brands to buy and sell directly to other users via the app.
Best Times to Post on Instagram in the Philippines
Best times to post on Instagram in the Philippines are:
- Mondays from 11 AM to 12 noon
- Tuesdays from 9 AM to 10 AM
- Wednesdays at 11 AM
- Thursdays from 11 AM to 12 noon
- Fridays at 4 PM
- Saturdays at 9 AM
- Sundays at 7 PM
(Source: Shopify)
Selfie tayo! While other platforms allow you to post pictures, Instagram (or IG) is the go-to site for photo collections, and Filipinos love it. On average, they spend 3 hours and 41 minutes on the site monthly, engaging with photos and videos that capture everything from daily moments to artistic expressions.
The best times to post on IG in the Philippines are midmorning to noon, except for Friday afternoons and Sunday evenings. These timings make sense, especially since natural lighting is often best during these hours. Pictures and short videos (Reels) make up most uploads on IG, but there’s also live streaming and stories as potential avenues for content.
Filipinos primarily use Instagram to showcase visual and creative content. It’s a platform where users can share aspects of their lifestyle, from fashion and food to travel experiences. IG is the place where Filipinos display their creativity and connect with others who share similar interests. There’s also a budding meme subculture on Instagram that the site is encouraging.
Best Time to Post on YouTube in the Philippines
Best times to post on YouTube in the Philippines are:
- Thursdays from 12 PM to 3 PM
- Fridays from 12 PM to 3 PM
- Saturdays from 3 PM to 6 PM
- Sundays from 1 PM to 4 PM
(Source: QuickFrame)
If Instagram is the hub for photos, then YouTube is undoubtedly the kingdom of video content. Vlogging reigns supreme on this platform, and Filipinos are among its most devoted fans. Over 50.7% of Filipinos consume vlogging content. That’s the highest in the world and more than double the global average!
You can never run out of this type of content, either! Many Filipino vloggers produce a wide array of content ranging from daily life snippets to specialized topics like travel, food, and technology. While many come from more traditional forms of entertainment, some of the most subscribed Filipino vloggers are entirely self-made and independent!
Timing is crucial when uploading full-length videos on YouTube in the Philippines. Monday to Wednesday isn’t ideal, as people are still easing into their routines. Activity picks up on Thursdays and Fridays. However, weekends are the best for uploads, with more viewers having free time to engage.
For YouTube Shorts, expect similar engagement patterns as on TikTok, making them effective throughout the week. Whether you’re a creator, marketer, or viewer, YouTube stands out as the top online video platform in the Philippines for delivering diverse and entertaining content. Audiences continually seek fresh and engaging videos.
Best Time to Post on Twitter/X in the Philippines
Best times to post on Twitter in the Philippines are:
- Tuesdays from 9 AM to 1 PM and 3 PM
- Wednesdays from 9 AM to 1 PM and 3 PM
- Fridays from 9 AM to 1 PM and 3 PM
(Source: CoSchedule)
Twitter, now known as X, has a relatively smaller user base in the Philippines, with 10.69 million users, but what it lacks in numbers, it makes up for in activity and engagement. Filipino Twitter users are among the most active, making the platform a lively space for quick, real-time interactions.
Generally, the time slots from morning to just after noon and again at 3 PM capture people during their morning routines and afternoon breaks, making them prime times for engagement. Tuesdays, Wednesdays, and Fridays are the top-performing days for posts, while weekends and Mondays typically see less interaction. However, breaking news can quickly buck this trend.
Filipinos use Twitter’s microblogging format to stay updated on news, engage in public discourse, and connect with niche communities. Twitter serves as a dynamic platform for Filipinos to share their thoughts and stay connected, whether it’s following news stories, participating in trending conversations, or interacting with like-minded individuals.
Twitter is also undefeated as the funniest social media platform. The no-filter, instant public reply format fuels quick wit and viral humor, making it a breeding ground for memes and hilarious commentary. Filipinos, known for their sharp sense of humor, thrive here, turning everyday moments into comedic gold that spreads like wildfire across timelines and platforms.
The Social Media Timing Sweet Spot
Timing is crucial when it comes to posting on social media. A post that could thrive could just as easily flop with a difference of just a few minutes. The best posting times outlined above are helpful not just for businesses and content creators but also for anyone looking to boost engagement on their posts.
Because the Philippines boasts one of the largest online populations globally, social media is one of the most impactful advertising channels available, particularly if you’re marketing to younger generations. Understanding when to post can make all the difference in reaching your audience effectively.
If you’re ready to leverage these insights and more to elevate your social media game, Spiralytics can help. We’re a top digital marketing agency in the Philippines with over a decade of experience and hundreds of satisfied clients! Get in touch with us to learn how we can optimize your social media strategy.
