Jimmy Cassells

Spiralytics’ resident mad scientist, Managing Director Jimmy Cassells is a Stanford Engineer who somehow found a way to apply Industrial Engineering methods to online marketing. Since arriving in Manila in 2005, he's started a few lead generation companies, helped launch Zalora in 2012, and Spiralytics, his latest passion. On the weekend you'll find him on one of the Philippines' 7,107 islands with an ice cold San Miguel in hand.

Recent Posts

businessman operating with the quality assurance guarantee standards iso certification

November 21, 2022

Digital Marketing Courses: Enhance Skills in the Philippines

Digital marketing, especially in the Philippines, is the go-to tool for marketers due to its...

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March 28, 2022

How Brands Used COVID-19 as a Marketing Tool

The COVID-19 pandemic has adversely affected businesses all over the globe. With strict travel restrictions...

Easily Affordable Marketing Strategies

February 10, 2022

11 Easily Affordable Marketing Ideas to Help you Grow your Business

Before getting started with the most affordable marketing ideas that you can fetch to get...

What-Is-Performance-Marketing

January 10, 2022

What is Performance Marketing?

Are you eager to see better results for your ad budget? Performance marketing may be the answer. Here's everything you should know about it.

Digital Marketing Amidst Coronavirus

April 8, 2020

Digital Marketing Amidst Coronavirus (COVID-19)

The Coronavirus (COVID-19) outbreak is affecting public safety and day-to-day life. With governments placing stricter...

one hand writing and another hand imitating holding a pen

December 18, 2019

5 Crucial Steps to Establishing Online Presence

Venturing into the online world is crucial for virtually any business operating today. Gone...

Spiralytics how to structure your digital marketing team banner

April 15, 2019

How to Structure Your Digital Marketing Team

Building the right marketing team takes a whole lot of research, patience, and dedication....

January 8, 2019

How Globe Telecom Increased Organic Traffic by Over 100% [Case Study]

In 2016, Globe Telecom partnered with Spiralytics to improve the digital marketing efforts of...

city at night

June 22, 2015

Case Study: How Facebook Ad Fatigue Can Destroy Your Campaign Metrics

Facebook Ad Fatigue Definition Facebook Ad fatigue is the condition when your audience gets...

Frustrated about your business blog's performance?

Stop going around in circles and start implementing a Content Marketing Strategy that works.

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