Email marketing is the perfect means for businesses to keep customers updated about new launches or upgrades to existing products or services. They hold the power to generate sales for your business. Getting inspiration from innovative, spot-on emails from well-known companies is a great way to modify your marketing strategy and turn customers into buyers. Here is a blog covering email marketing campaign examples to help you tap into the right strategy.
Today, millions of businesses rely on email marketing to make the most of their business sales. Investing in email can earn you $36 for every dollar spent.
With email marketing, you keep customers posted about your products or services and motivate them to make purchases. It is a reliable means of establishing close relationships with customers and leads, maintaining those connections, and improving customer satisfaction.
However, you must use out-of-the-box creativity to make your email marketing pitch work for your business. When you design your email right, you can turn up the sales game for your business. So, start utilizing email marketing campaigns’ power to stand out in the competition.
Let’s start with a quick peek into what an email marketing campaign is and its ideal features.
What is an Email Marketing Campaign?
An email marketing campaign involves sending customized mass emails to clients to announce new products, discounts, or other information about your company. These emails often include a clear call to action that allows customers to take a wide range of actions, like subscribing for services, purchasing, or joining rewards programs.
Creating a successful email campaign will help your website get more traffic and increase brand recognition, allowing you to build a relationship with them over time.
Email marketing campaigns can take different forms, like
- Email newsletters
- Welcome emails
- Promotional emails
- Informational emails
- Abandoned cart emails
- Drip email campaigns
Elements of a Successful Email Marketing
Designing an effective email can be challenging. Here are a few elements ideally needed to optimize your marketing efforts.
- Well-established goals
- Define target audience
- Designing relevant content
- Personalization of the mail.
- Conducting A/B tests
Here are a few impressive examples to get you inspired.
10 Best Email Marketing Examples Worth Your Attention
We’ve compiled the 10 best quirky and intelligently crafted email samples that have worked wonders with their audience. Drawing attention from communication experts to a range of audiences, these fantastic emails produce strategic, result-driven, and successful campaigns.
1. Starbucks
Starbucks uses emails to foster customer relationships and build brand loyalty. The coffee giant accomplishes this primarily with its generous rewards program. The company uses email marketing to inform its email list about freebies and special offers for loyal customers.
Moreover, Starbucks typically uses different email templates, even for the same purpose, and employs simple language and pictures to convey its messages.
The following promotional email demonstrates the company’s expertise.
2. Tuft & Needle
Tuft & Needle has launched several noteworthy email marketing campaigns. Personalized emails for higher engagement have helped the company generate a staggering amount of revenue. Using available data, the company tailors emails to the specific interests of customers.
Furthermore, the brand sends creative emails encouraging shoppers to return to its website after abandoning carts.
Here is a brilliant example of a reminder email sent to a cart abandonment recipient.
3. On Running
The On Running shoe company communicates with running enthusiasts globally through personalized and automated email campaigns. The combination of top-notch, patent-pending running technology makes for a winning formula.
Taking user engagement a step higher, they offer runners downloadable maps for cities worldwide so they can travel easily. Upon selecting a map, it will automatically arrive in their inbox. Along with providing an interesting route for running, you can also explore local restaurants, shops, and attractions. The company makes these suggestions using data collected from customer purchases and interests.
Here’s an example of an email map that is engaging and fun without being too promotional. Being useful and informative, it also provides subscribers with adventure.
4. Airbnb
As a dominant player in the online home-sharing market, Airbnb extensively uses email marketing to constantly stay in touch with customers. Through planned emails, they manage to retain customers, facilitate communication between guests and hosts, and promote new places.
The majority of their email campaigns aim to motivate people to book relaxing homes for their vacations. Using creative email formats, their message shows users a picture of an exotic location, depicting their next travel experience.
Here is an email example from Airbnb that has helped them stir their clients’ desires for a break.
5. Sephora
Sephora has a great hand at offering beauty products to customers. They are the perfect example of converting customers with an email campaign. They keep releasing offers and updating customers via email with prompts like 15% off, we miss you, where have you been, and so on. It is the perfect strategy to engage customers and make them buy your products.
Here is an email that clearly shows how much they care for their customers and see their needs with impressive discounts and offers.
Moreover, a distinct element in their email is a video thumbnail to pique the customer’s interest. They may not know how to use a certain product, but Sephora provides answers in its videos.
6. Eventbrite
Sometimes, poorly designed emails fail to engage subscribers. It is very frustrating considering how it affects open rates, clickthrough rates, and sales.
In the transactional email above, Eventbrite acknowledges that its subscribers are inactive and takes steps to reengage them.
Subscribers are welcomed by a friendly message and presented with content that may change their behavior. It also helps the customer become updated on the doings of the company, their new features, and the latest happenings at their end.
7. Netflix
Netflix’s email campaigns are highly personalized. The company closely tracks user behavior, noting genre, type of programming, language preference, country of origin, and viewing length, among other details.
A Netflix email with personalized suggestions is sent to subscribers, tempting them to view other alternatives to what they like. The more tailored content you offer, the greater the chance subscribers will log in and watch one of the suggestions.
Here’s a sample of how Netflix shares new releases based on subscriber interests. The design is simple but eye-catching, and the text is minimal.
8. Uber
The bombardment of many promotional emails to subscribers can turn them off completely, but Uber always manages to get it right. The ride-hailing app’s marketing emails are direct, visually appealing, and brief but informative. With a clear call-to-action, short content, and a catchy headline, subscribers are nudged to act, increasing conversions.
Additional information is placed below the primary CTA in single lines to ensure maximum attention. Moreover, its consistent colors and design elements help customers establish a relationship with the brand identity.
Uber’s email campaigns shine because of their simplicity.
9. BuzzFeed
The popular media website BuzzFeed is also an expert at curating e-mail newsletters. Each niche newsletter focuses on a specific topic of interest to its readers, such as pet care, entertainment, beauty, politics, etc. The emails drive high conversion rates and are one of the top traffic drivers for this media outlet.
BuzzFeed’s email newsletters have something for everyone. As a media company, it understands how to use email segmentation and personalization to reach its target audience.
10. Patagonia
Patagonia’s environmental activism has long attracted attention, and it is considered one of the company’s core values. Using email marketing, the clothing company promotes its mission and inspires consumers to do good worldwide.
Their email campaign aims to support local retailers, green issues, and grassroots activism, all noble and worthwhile causes.
To be effective, Patagonia sends its users information and content they can use instead of focusing purely on sales.
Here is a glimpse of the company’s commitment to supporting small businesses and ecological activism.
Conclusion
Email marketing campaign examples from key players can help you create an impressive email marketing strategy for your company to increase sales and traffic. Each email has distinctive aspects that set it apart. However, nothing is one-size-fits-all. You must decide what is best for your campaign, and let these great examples inspire you while you design your email marketing campaigns.
