Recruitment Agency Achieves Remarkable 79% Organic Blog Growth with Spiralytics
A recruitment agency struggled to establish itself as a thought leader in HR due to unsuccessful content strategies. Here’s how Spiralytics helped build top-quality content to grow their traffic organically.
20,000+
overall
blog traffic
blog traffic
19,000
orgranic visits
500+
new back links
The Business
The business is a recruitment company in the Philippines specializing in elite headhunting services for local and global clients. Focused on the human resources (HR) and recruitment industry, they employ cutting-edge technologies and recruitment science to identify top-tier talent for executive roles. Their vast network of talents and sheer dedication to client satisfaction have distinguished them as a leading executive search firm since their establishment in 2010.
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Challenge & Goals
The recruitment agency’s blog traffic had been relatively stagnant, prompting a change in direction when it came to content. At Spiralytics, we utilized strategic content to enhance their brand image and attract potential clients.
Strategies & Solutions
Spiralytics employed a multifaceted approach to enhance the recruitment agency’s digital presence. The client struggled to establish itself as an industry front-runner and thought leader in HR and recruitment. To help, we strategically produced content to identify their target market, boost conversions, and build links—forming a robust content marketing strategy. By leveraging trends in the recruitment industry, Spiralytics crafted guides and introductory content on topics like remote work, HR issues, and workplace diversity, which earned substantial engagement. Additionally, we targeted keywords with high search volume to ensure the website’s articles appeared prominently in relevant searches. Following the inverted pyramid sales funnel, we were able to tailor their content to address different stages of their audience’s journey—from awareness to conversion.
Results
Since partnering with Spiralytics, the recruitment agency’s website has achieved remarkable growth. Their overall blog traffic peaked at 20,000+, with more than 19,000 visits stemming from organic sources. Unique pageviews surged, and so did their audience engagement. The website garnered 502 new backlinks, solidifying their place in the HR and recruitment industry. Additionally, the recruitment agency secured top rankings and featured snippet positions for related keywords, bolstering its visibility and credibility to local and global businesses looking to recruit in the Philippines—highlighting Spiralytics’ pivotal role in driving their digital success.
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