Engineering meets Empathy

We Grow Businesses

This is our mission, and this is why we have clients that have been with us for 8+ years. When business growth is 100% tied back to Spiralytics’ ideas and optimization, beautiful things happen.

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What happens when Stanford Engineering meets Empathy?

What happens when
Stanford Engineering meets Empathy?

It’s called high-precision
continuous-improvement marketing.

What's your Gambit?

At Spiralytics, we know you are the kind of person who wants to implement successful digital marketing campaigns.

In order to get there, you need the optimal selection of marketing channels, correct metrics tracking in place, and a continuous flow of ideas that improve performance.

The problem is that most agencies, freelancers and employees typically only specialize in a few strategies, and tend to hide bad news in their reporting, which leads you to the point of exasperation.

We believe that it should be incredibly easy to hire and work with a digital marketing agency. We’ve been in your shoes, and have gone through the process of trying to find a competent marketer who can clearly explain strategies and results. That’s why we created Spiralytics in the first place.

Out of frustration, we spent a few extra hours per day learning the craft, and then realized that others likely feel the same.

No one should have to learn it themselves!

There should be a collaborative partnership where we learn and build on your expertise, and minimize your time investment while we drive results. 

You’ll see this in action as soon as you talk to one of our strategists in the initial Discovery Call.

Contact us now

So you can stop paying for marketing that doesn’t work, and start growing the volume of leads and customers that come from your website.

Get a Quote

Leadership

Jimmy Cassells

CEO, Founder

Nikki Lojo

Head of Business Development

Carla Quizon

Head of Client Success
Management and CRO

Kieyl Ponce

Interim Head of Development

Samantha Dacanay

Head of Online PR

Gabe Tagala

Head of SEO

Pierre de Braux

Head of Content Marketing and Automation

Beethjoven Juntilla

Head of SEM & Display

Phillip Aban

Creative Architect

Marikit Castanar

IT Specialist

Vanessa Bodios

Operations Specialist

Jade Danneth Salmo

Finance Manager

Kristine Marie Empleo

HR and Admin Officer

Leadership

Jimmy Cassells

CEO, Founder

Nikki Lojo

Head of Business Development

Carla Quizon

Head of Client Success
Management and CRO

Kieyl Ponce

Interim Head of Development

Samantha Dacanay

Head of Online PR

Gabe Tagala

Head of SEO

Pierre de Braux

Head of Content Marketing and Automation

Beethjoven Juntilla

Head of SEM & Display

Phillip Aban

Creative Architect

Marikit Castanar

IT Specialist

Vanessa Bodios

Operations Specialist

Jade Danneth Salmo

Finance Manager

Kristine Marie Empleo

HR and Admin Officer

Trusted by Leading Global Brands

Driving Business Growth and Continuous Improvement

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While it might sound like an oxymoron.

We aim to keep marketing honest

By using performance-based tracking and tuning in every initiative we implement.

Analytics is the backbone of how we achieve our results, so we’ve baked our analytics process into everything that we do. If you’re looking for razzle dazzle and snake oil, we know of a hundred other places we can send you. But that’s not Spiralytics.

And, About the Logo...

While it might look like a random swirl of dots, the pattern is actually quite calculated – following the Golden Ratio. The spiral pattern you see follows the Golden Ratio, as you can see here.

Similar to marketing, if you have an eye for data, you can uncover the hidden meaning, trends, and positive patterns in the marketplace.

With the right team and the proper tools, you’re poised to act upon those insights, measure your success and shortcomings, then tune your process, and dial in your campaign.

Here at Spiralytics, we use data to practice precision in our strategies.

Through Performance Marketing, we make growth continuous – a forever blooming behavior.

Interested to see the results of a collaborative digital marketing approach?
Check Available Case Studies
Interested to see the results of a collaborative digital marketing approach?
Check Available Case Studies

BUREAU OF INTERNAL REVENUE

25

www.bir.gov.ph

Here to Learn?

We practice what we preach, building awesome social media marketing content to help you improve every aspect of your game. Here are our most recent articles:

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Nikki Lojo

Business Operations Manager

Year Started: 2018

Hello! If you are looking to work with us, my smiling voice will be at the end of the line. From the start, I’ll quickly learn your business and unique advantages. I’ll then show you exactly where to focus to improve. No beating around the bush. We aim to deliver results that exceed client expectations because we consider your business as our business.

Carla Quizon

Head of Client Success Management and CRO

Year Started: 2019

Carla has been doing digital marketing since 2016, moving from content production to programmatic advertising and later focused on performance marketing. She’s a problem solver and uses a test-and-learn methodology to help clients navigate complex problems and achieve sustainable growth. Fueled by a deep curiosity to merge data and research to uncover insights that truly motivate customers, Carla also pioneered and has led Spiralytics’ CRO program. She was named among the two rising stars of Experiment Nation’s 2023 Conference Awards.

Kieyl Ponce Thumbnail

Kieyl Ponce

Interim Head of Development

Year Started: 2024

Kieyl manages the development team’s sprints to ensure the successful delivery of client web projects and maintenance requests. With over three years of experience in development, project management, and QA, he leverages Scrum-Agile methodologies. His work directly supports the team’s goal of giving clients a unique experience as they build their online presence, expand their reach, and strengthen their brand. Working at Spiralytics has allowed him to continuously adapt to the fast-paced and ever-changing tech landscape, utilizing every available tool

Samantha Dacanay

Head of Online PR

Year Started: 2020

Samantha develops and implements data-driven off-page SEO and link-building strategies for clients. With over five years of experience in integrated marketing communications and public relations, she specializes in bridging the gap between SEO and PR to create campaigns that drive organic growth. Her work directly contributes to the team’s goal of improving clients’ website authority and backlink profiles, which boosts their online visibility and establishes their niche credibility. At Spiralytics, she has seamlessly integrated traditional and digital PR while leading a team of dedicated off-page SEO specialists.

Gabe Tagala

Head of Online SEO

Year Started: 2022

Gabe focuses on expanding the SEO team’s capabilities, from technical and on-page SEO to new AI-focused strategies. With a background in Integrated Marketing Communication, he is adept at creating compelling narratives from data, transforming numbers into stories that inform and equip strategic initiatives. His adaptability and data-driven approach allow him to both learn and train the team on the latest industry shifts, ensuring they are well-equipped to drive client growth and improve search authority.

Pierre de Braux

Head of Content Marketing and Automation

Year Started: 2016

Self-proclaimed citizen of the world. Lived in three continents. Passionate about digital marketing since 2012. We don’t use cookie-cutter marketing techniques. We test, evaluate, and improve strategies that are unique to each brand based on data-backed insights. We don’t just increase engagement and conversions, we create optimized content marketing funnels that drive value for years to come.

Beethjoven Juntilla

Head of SEM & Display

Year Started: 2016

Spiralytics’ Search Engine Marketing is cost-effective and results-oriented marketing heavily based on comprehensive research, data-driven optimizations, and a series of experiments that matter. We are a team of passionate marketers with enough experience in multiple industries having one goal, to grow your business.

Philipp Aban

Creative Architect

Year Started: 2023

Philipp, with a foundation as a multimedia designer spanning both traditional and digital marketing, Philipp brings a seasoned creative perspective to his role as Creative Architect at Spiralytics. He drives team efficiency and effectiveness through agile workflows and a meticulous, hands-on approach to QA. By constantly experimenting with emerging technologies and helping develop new service offerings, he ensures the team remains at the cutting edge of the industry. His blend of design expertise, technology and strategic leadership helps clients build a unique, high-impact presence that scales their brand in an ever-changing landscape.

Marikit Castanar

IT Specialist

Year Started: 2021

Marikit oversees the smooth operation of IT systems and provides the tech support needed to ensure team productivity. With over four years of experience in IT, she primarily handles system maintenance and network support. Her work helps the team stay efficient and secure, allowing them to focus on delivering great results. At Spiralytics, she values the investment in people through knowledge sharing, collaboration, and the opportunity to try new things, making growth a natural part of the job.

Vanessa Angela Bodios

Operations Specialist

Year Started: 2024

Vanessa builds the operational infrastructure that allows Spiralytics to scale. She established the legal department and contract management systems from scratch and created automated reporting frameworks that drive strategic decisions. With expertise in operations, legal, project management, and strategic process design, she ensures teams have the systems and support they need to excel. At Spiralytics, she believes sustainable growth comes from strong foundations: efficient systems, empowered teams, and the relentless optimization of how work gets done.

Jade Danneth Salmo

Finance Manager

Year Started: 2023

Working with the company was quite fulfilling. Executives and team members were supportive, and there was a strong sense of camaraderie. The company fosters a collaborative and innovative environment where everyone is encouraged to contribute their ideas and expertise. The team is incredibly talented and passionate about pushing the boundaries, and the shared dedication to excellence made it an enriching experience. There’s always a sense of excitement as we tackle new challenges. Overall, it’s been a rewarding journey filled with learning opportunities and meaningful work.

Kristine Empleo

HR and Admin Officer

Year Started: 2025

Kristine oversees end-to-end HR operations, including employee relations, compliance, and administrative support. With over a decade of experience in Human Resources, she specializes in talent management, policy development, and employee engagement. Her work directly contributes to the team’s goal of building a people-centered workplace that supports both business objectives and employee growth. At Spiralytics, she values the collaborative culture and the opportunity to create initiatives that positively impact both people and the organization as a whole.